Small Business Catalyst Workshops


Small Business Catalyst Workshops


The City of Melbourne (CoM) sought to assemble a Small Business Economic Recovery Panel to help COVID-19 impacted small businesses in the City of Melbourne. The client required the delivery of a series of practical, marketing workshops to help small businesses get back on their feet.


Instead of just delivering a series of workshops, we took a programmatic approach and designed a digital educational experience called ‘Flourish – Small Business Catalyst.

Designed specifically with small business in mind, flourish consists of 5 workshops covering the essential marketing topics for a small business to thrive:

  1. Branding

  2. Digital marketing and social media

  3. Design (UI / UX)

  4. Website building

  5. Public relations

Each workshop is designed and led by industry leading professionals who have worked at top companies like Samsung, Facebook, Google, Adobe and more.

Each workshop is accompanied with a digital workbook that participants complete under the guidance of the skilled facilitator. This digital workbook is the blueprint for their marketing plan and allows them to self-service, long after the workshop.

They also receive a certification of completion.

The digital workbook was custom built by our developer, whilst the brand identity, content and assets were created by our designers.

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