What do we do
Design
Marketing
Organisations engaged in our campaign
Case Study for It’s Been Hard Lately
Nyadol Nyuon, a lawyer, writer and an activist driven to share reflections of different people on surviving COVID-19 lockdown through a podcast series called “It’s Been Hard Lately”. We closely worked with Nyadol Nyuon to launch the podcast on Apple and Spotify.
The podcast was released on 4th December 2020 on Apple, Spotify and Anchor. Due to the success of the campaign we were able to achieve 94% subscribers from the 14 hours of total time listened on Apple podcast, 47 followers on Spotify and 488 total plays on Anchor on the launch day.
We were able to achieve this by running paid social media ad campaigns on Instagram, published content on social media platforms such as Instagram and Twitter, contacted organisations, podcasters and social media influencers via email to collaborate and promote the podcast.
DELIVERABLES
- Marketing and social media strategy
- Marketing and social media plan
- Social media content
- Launch of Podcast on Anchor, Spotify and Apple
- Podcast Analytics
Case study for Flourish : Small Business Catalyst
Due to COVID-19, small businesses have undergone significant changes. These small business are critical to Melbourne’s economy and have suffered huge losses. As a result, people’s livelihoods are at risk
To connect and upskill small businesses, we have created five workshops to help businesses get back on their feet. These workshops will give business owners an opportunity to learn and implement skills that will grow their business as well as, draw in more customers.
With the use of a vibrant colour palette and strong graphical patterns, we created a brand that is modern and dynamic. It aims to build trust with our target audience and portray a brand that is future forward yet still reliable and professional. The branding for this project contains logo design, typography design, curation of a colour palette and an outline of the brand guidelines.
Web
