Women in Family Business
Brand design for a niche women’s support community
Women in Family Business
Brand design for a niche women's support community
THE CLIENT
Women play many critical roles within the family business, on the family and business side alike. Often, some of the roles are not understood or even recognised, especially when it comes to the role of being the voice for the family – the family champion. WiFB want to acknowledge this and the reality that different conversations and support are required to identify and balance the many roles women play within a business family.
WHAT WE DELIVERED
Women play many critical roles within the family business, on the family and business side alike. Often, some of the roles are not understood or even recognised, especially when it comes to the role of being the voice for the family – the family champion. WiFB want to acknowledge this and the reality that different conversations and support are required to identify and balance the many roles women play within a business family.